Introduction to PPC Search Engines

Pay-per-click search engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "PPC management software," you can bid for the #1 (or any other #) placement on the first page of search  results.

What a nice time saver! But there's a catch, of course. The most popular keywords are expensive.

So your best strategy is to work the niches. Bid on hundreds of less popular keywords related to your content. And keep in mind: You do not always have to bid for the #1 placement. Slightly  lower placement is usually much more cost effective.

Are PPC search engines worth it?

Submitting to PPC engines (pay per click search engines) is a quick way to get visitors to your site. However, make sure you know how much each visitor is  worth to you before you submit.

If you are using any of the  PPC search engines like Overture (GoTo.Com), FindWhat , Ah-ha.com or Kanoodle you can save a considerable amount of money by  monitoring your bids.

Example: Your bid for "your keyword" is $0.45 and you hold position  3 with that amount. Your next competitor bids $0.23 for position 4. That means that you still would be listed under position 3 if your bid were $0.24 (i.e. you  are paying $0.21 too much for your listing).

You can a lot of money by  finding pricing gaps and lower your bids while still maintaining the same position. A very useful tool for monitoring your bids and making sure you  do not pay too much for PPC visitors is: GoToast. 

Pay per click fraud

In addition to monitoring your placement and bids you should be aware that it's a lot of fraud going on in the PPC business. Many PPC search engines have affiliate programs and partnership programs. These search partners often  generate bogus clicks to inflate their commission. Popular keywords with high bids are the most popular targets for this, but anyone can be a victim of  fraud.

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